Jack in the Box isn’t exactly known for their “high-class” fare. But even they have sunk to a new low.
Hoping to cash in on the legalization of marijuana sweeping the nation, the fast-food chain is offering what they call “Munchie Meals” to their stoned customers.
The burger joint is even teaming up with notorious pothead Snoop Dogg’s “Merry Jane” marijuana site to offer the “Merry Munchie Meal” for $4.20, the unofficial code for smoking pot.
The “Munchie Meal “ consists of “halfsies,” like a half-order of onion rings and French fries, along with tacos, churros, chicken strips and a drink. It’s perfect for the nitwit pothead who has to eat something – anything.
It’s perfect for potheads “whether you’re at a concert, up late playing video games, or pulling an all-nighter,” says Iwona Alter, Jack in the Box’s marketing chief. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.”
Nice, eh? They even have a 30-second commercial targeting dimwitted stoners.
The “Munchie Meal” has been around for a few years, and usually, they target potheads, but this is the first time they’re hooking up directly with a site that promotes marijuana use.
Sadly, you’re ne’er-do-well son sitting in the basement likely won’t have a chance to inhale the greasy goodies. They’re only available for one week from Jan. 18 to Jan. 25 and will only be available at three California locations, where retail marijuana will be legal starting Monday.
“Launching the Merry Munchie Meal is the perfect way for both companies to celebrate legalization in our shared home state of California,” Scott Chung, chief operations officer of Merry Jane told the New York Post.
“Merry Jane is the industry leader bridging mainstream brands and legal cannabis culture,” Chung said. “Leveraging our Emmy-nominated content production, Merry Jane has created a campaign with Jack in the Box that marries our brands’ voices.”
Jack in the Box is all in with connecting with the drug culture.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them…We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” Iwona Alter, Chief Marketing Officer of Jack in the Box, said in a statement.
It’s not surprising that Jack in the Box would gravitate to a weed-friendly promotion. Its humorous 2014 TV ads marketing the chain’s Munchie Meals quickly came to be known as “stoner commercials.”
There’s a video-game-playing young man slumped on his couch as Jack suggests grabbing some late-night Munchie Meals.
In another, a clearly stoned young woman on a bean bag chair, a lava lamp bubbling in the background, asks Jack if he’d rather have “spoons for hands or elbows for ears.” Neither, says Jack. He’d rather have food, as in a Munchie Meal.
What do you think? Is this a wise move for Jack in the Box? Do you eat there? Sound off below and let us know if you’re going to go out and get a “Merry Munchie Meal”!
from The Federalist Papers http://bitly.com/2lo0ZeU
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